Reference no: EM133217379

Select any company from the Automotive industry (it can be a car manufacturer or supplier of parts, etc.) and identify the management decision problem that it may face. It can be anything (for example, expanding market share, improving loyalty, acquiring new customers, etc.) but need to explain why it is important.

You can find as much useful and relevant secondary data as possible to solve the problem in question. You should check both internal (company's website) and external (Internet, Australian Bureau of Statistics, etc.) data sources and explore both qualitative and quantitative information.

You should provide only the sources of relevant secondary data (at least 3), how these sources were found and what information they can provide. Do not submit the actual information, i.e. do not copy/paste a table from an annual report. Instead, discuss what information the annual report can provide to address the problem.

Relevant source:

Babin, D'Alessandro, Winzar, Lowe, Zikmund (2020) Marketing Research: 5th edition, Cengage.