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Question 1: Define sustainable marketing and discuss its importance.
Question 2: Identify the major social criticisms of marketing.
Question 3: Define consumer activism and environmentalism, and explain how they affect marketing strategies.
Question 4: Describe the principles of sustainable marketing.
Question 5: Explain the role of ethics in marketing.
Create a marketing plan for a product or service of your choice. Plan should include but not be limited to: Executive Summary
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors
MKT102A Campaign Plan and Presentation Assignment Help and Solution, Laureate International Universities - Assessment Writing Service - Describe the functions
identify and describe product's general marketing profile. What about your competition? What role does IP play for them? And, how does that affect you?
Describe the new features you would add to an automobile designed for consumers in each of the following generational segments: Baby Boomers, Generation X, Generation Y (Millennials). Your description has to be based on appropriate bibliograph..
IOC Sponsorships: What do IOC sponsorships cost? Indicate three (3) tiers of Olympic sponsor packages and how they differ, noting the Games' years with the cost
How would a company like Netflix benefit from a cohesive social customer relationship plan?
Explain Universal Music and research the supply chain and marketing elements for Universal Music
Develop a marketing strategy for a competing product, e.g. the Hisense 55 inch full HD3D TV. The report will demonstrate how your proposed strategy will create and deliver sufficient customer value for the consumer.
What four types of strategies make up the strategy formulation process? What is fundamental principle underlying a market-driven or factory focused strategy?
The marketing plan format is one that is utilized by major corporations all over the country. What are the goals and objectives for the organization
Thelma's Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in the way of brand positioning
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