Identify the major basis of segmenting markets

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1. Suppose you audit your records and find that the average cost of producing the first 50 units of a machine was $1000 and the average cost of producing the first 100 units was $800. What is the value of b (the coefficient used in experience curve calculations)?

2. Identify the major basis of segmenting markets and provide a brief explanation of why you might use each or multiple methods. Give one example of segmenting the soft drink market.

3. Discuss the ways in which mangers arrive at new strategic directions, formal and informal and discuss which is best.

Reference no: EM132159560

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