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Identify the major barriers to increased sales team success

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Assignment:

You are a member of the PWCVB Board of Directors, as such, you will need to weigh in your thoughts and opinions on the strategic direction the CVB should go in with the overarching goal of increasing convention sales. As you prepare for the Board Meeting, please address the following:

1. SWOT analysis of Providence, RI as a tourism destination based on this case. Justify your selections for each SWOT element.

2. Exam the current set-up of the PWCVB sales team as it relates to strategy, staffing, goals, achievements, and marketing. Make a minimum of 2 suggestions to enhance team performance. Should the sales goal be increased for the coming fiscal year?

3. What effects does your decision regarding the DMO's sales goal have on the destination's economy?

4. Identify the major barriers to increased sales team success. What is a possible solution for each? Explain your answer in detail providing both pros and cons.

5. Congrats! The PWCVB successfully secured a $10 Million USTA Grant for tourism infrastructure development. Which one challenge (from question 4) should they address? Provide a detailed explanation for how this development would be implemented and its impact to the destination.

Reference no: EM133223945

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