Reference no: EM131549854

1. From each of the following examples, identify the main decision problem. Develop at least 2 research problems with the variables identified and named for each example. Can you propose one survey question for each of those variables?

a) Geico, an Insurance firm, wants to know the driving habits of young consumers. Based on such understanding, a researcher may divide its target groups in potential segments based on risk profile of drivers. Also, the researcher may try to find out the driving history and the mileage driven for each driver in those segments. 

b) Facebook is partnering with a small gaming company which develops web-based, multi person action games. Facebook wants to assess consumers' interest to play such games. Facebook's internal market research team wants to further break down the problem such that they can find information on length of Facebook membership, average usage of facebook, consumers' web behaviors, etc.