Reference no: EM133333399

Assignment:

The sharing economy has been widely hailed as a major growth sector, by sources ranging from Fortune magazine to President Obama. It has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost-efficient access to resources without the financial, emotional, or social burdens of ownership. But the sharing economy isn't really a sharing economy at all; it's an access economy.

Sharing is a form of social exchange that takes place among people known to each other, without any profit. Sharing is an established practice, and dominates particular aspects of our life, such as within the family. By sharing and collectively consuming the household space of the home, family members establish a communal identity. When sharing is market-mediated - when a company is an intermediary between consumers who don't know each other - it is no longer sharing at all. Rather, consumers are paying to access someone else's goods or services for a particular period of time. It is an economic exchange, and consumers are after utilitarian, rather than social, value. You can read the complete article here:

The sharing economy isnt about sharing at all

This task requires you to address economic issues by choosing a Sharing Economy organization from the list of 101 sharing economy companies available.

You MUST follow the Project Report format, which should contain the following sections:

1. Economic indicators: Identify the macro and microeconomic indicators impacted by the operations of your selected organization in the country of origin.
2. External analysis: Conduct a PESTLE analysis and critically analyze its impact on your selected organization.
3. Economic drivers: Recommend strategies for an entrepreneur by identifying three major Socio-Economic and Technological drivers that contribute to the success of the organization.
4. Political influence: How does the political environment of the home country influence the business model of your selected organization?
5. Legal impact: Explain the role of regulatory and anti-trust laws and evaluate their impact on your chosen organization.
6. References: You should use the Harvard Referencing System (HRS) correctly throughout your report.