Reference no: EM133041723
Starbucks Coffee Company is the largest coffeehouse chain in the world. It has a very distinct organisational culture which is a key characteristic of the firm. For any firm, culture plays an important role in the way in which both employees and business performances are being carried out. For Starbucks, the culture is found in all aspects of its operations. The most observable will be at the Starbucks cafe itself. From the way the partners (as employees are referred to) interact with each other and more importantly, the way they interact with their customers, one may be able to have an insight of Starbucks' Organisational Culture. What makes it distinctive from its competitors is the warm, cosy and friendly atmosphere in the cafes and that partly relates to the company's strategies for successful development of the brand and for the purpose of expansion globally. The organisational culture has a few key characteristics unique to the Starbucks. This includes culture of belonging, inclusion and diversity. Starbucks views its employees as a competitive advantage. The company understands the relationship between positive human resource policies, collaborative work culture, and employee motivation and empowerment. Over the years, it has built "a capability to foster a relationship-driven, employees first approach which encourages staff to form close bonds with each other." Starbucks has undertaken many changes in its organisational culture and based these changes on issues that previous leaders have identified. Starbucks makes it a point to institute reforms in its culture to enhance business performance. Today, its culture helps to build a strategic advantage over its competitors and helps to build up a loyal base of fans worldwide who enjoy the coffee and the Starbucks experience when setting foot in any Starbucks Cafe.
(a) Explain, in your own words, the term "Organisational Culture".
(b) Identify the layers of Organisational Culture. Examine, with relevant examples from the case, how the layers are being amplified in Starbucks.
(c) Explain the FOUR (4) types of organisational culture in the Competing Values Framework (CVF). Discuss TWO (2) types of organisational culture that apply to Starbucks.
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