Identify the key marketing communication methods

Assignment Help Marketing Management

Reference no: EM133379772

Company: Hershey's

Question: Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Reference no: EM133379772

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