Reference no: EM133259389
This case describes the new product development process at GoPro, Inc., a producer of action cameras and video-editing software. Its product line includes a variety of cameras, mounts, apparel, a drone, and a 360-degree six-camera array that are sold through retailers such as REI, Best Buy, Target, and on the GoPro web site. You can explore the product line at www.GoPro.com.
To continue with the case study, I would like to ask you to thoroughly review Chapters 9-10 in the text. In your answers, you are supposed to demonstrate that you understand the theoretical concepts introduced in the text and can apply them to a real-life situation presented in the case. Please pay particular attention to the use of professional terminology.
Recently, GoPro's growth has slowed as competitors such as Sony, Garmin, and Polaroid entered the market with lower priced alternatives. GoPro, however, has a plan to renew its growth. Visit the Go-Pro Youtube channel to investigate GoPro ads, videos, and user generated content
Once you have done all that prepare an essay that addresses the following:
- Compose an introduction that identifies the key market issues in the case.
- Describe the execution of the new product development process at GoPro.
- Answer ALL the questions at the end of the case. Your answers must be thorough.
- Provide a conclusion that summarizes howGoPro's product development strategy resolved the market issues.
Once again, it is critically important that you reference relevant principles and concepts. Use other sources as needed.
Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 2,500-2,800 words (7-8 pages, 12 point font, 1.5 line spacing). Please do not forget to add a title page and a list of works cited. If you use illustrations or statistical data, you may need to create an appendix. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecked.
The Research and Library Tips page of the Course Information document will assist you in successfully completing this assignment. For further information on how you are graded please review the Writing Rubric.