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Identify the key elements of the services concepts

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Reference no: EM132316435

Compare two service organisation which offer similar core services but which differ in terms of market segments served, pricing, etc for example if the core services is a meal, then you could choose a fast food restaurant services, and high class restaurant. Another example would be transportation, a bus services could be compared with luxury limousine service. Identify the key elements of the services concepts for each services and compare their services profiles. Explain how one of the services concepts could be, or has been, modified to differentiate it in the marketplace.

Reference no: EM132316435

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