Identify the key elements of teslas marketing strategy

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Reference no: EM13230856 , Length: 1000 Words

1. Research and write a brief history of the company, it mission and vision statements.

2. Identify the key elements of Tesla's marketing strategy with reference to the 4 Ps and discuss the marketing management orientation(s) that guide the company's marketing strategy.

3. Discuss customer relationship management and identify strategies that Tesla uses to create value for customers in order to capture value back from them.

4. Describe the major trends and forces that are changing the automobile marketing landscape and how Tesla is taking advantage and/or trendsetting in the automobile industry.

5. Where would you place Tesla within the competition? Market leader? Challenger? Follower? Explain.

Reference no: EM13230856

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