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Identify the key cultural resistance that must be overcome

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Reference no: EM133525628

QUESTIONS:

  • Tambrands indicated that the goal of its global advertising plan was to "market to each cluster in a similar way." Discuss this goal. Should P&G continue with Tambrand's original goal adapted to the new education program? Why? Why not?
  • For each of the three clusters identified by Tambrands, identify the key cultural resistance that must be overcome. Suggest some possible approaches to overcoming the resistance you have identified.
  • P&G is marketing in Venezuela with its "Mexican" model. should the company reopen in the Brazilian market with the same model? Discuss.
  • A critic of the "Protecting Futures" program comments. "If you believe the makers of Tampax tampons, there's a direct link between using 'Western' feminine protection and achieving higher education, good health, clean water and longer life." Comment.

 

Reference no: EM133525628

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