Identify the key characteristics of the products

Assignment Help Marketing Research

Reference no: EM131296503 , Length: 8

Establish and adjust the marketing mix Assignment Procedure -

Company Name: Accor Asia Pacific Company, Its an Australian Company.

1. Research the marketing of your organisation's products and services.

2. Identify the key characteristics of the products and/or services and their significance to the market.

3. Review pricing policy and analyse pricing variables to determine their effect on demand. Include a copy of your organisations' policy and submit it as evidence along with your report.

4. Analyse the significance to market outcomes of:

a. promotional methods

b. customer base

c. channels of distribution

d. the level of customer service provided.

5. Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyse and test their significance to each other and relevance to customer base.

6. Identify environmental factors and assess their potential impact on the marketing mix.

7. Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix.

8. Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning.

9. Analyse the marketing mix in relation to your organisation's strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.

10. Monitor the performance of the organisation's products and or services in order determine which components should be tested.

11. Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response.

12. Adjust components of the marketing mix in response to test results, ensuring that the final mix meets:

a. budget requirements

b. organisational strategic objectives

c. operational marketing objectives

d. desired market positioning.

Discuss whether or not any further adjustments were needed in order to meet these requirements.

13. Write a report to address the above points.

14. Present the report to the class.

Reference no: EM131296503

Questions Cloud

The time the firm takes to convert its receivables into cash : DSO measures in days, the time the firm takes to convert its receivables into cash. One ratio that measures the efficiency of a firm's collection policy is days' sales outstanding. The accounts receivables turnover ratio measures how quickly the firm..

Compute the price of ecology labs common stock : Ecology Labs, Inc., will pay a dividend of $3.40 per share in the next 12 months (D1). The required rate of return (Ke) is 14 percent and the constant growth rate is 10 percent. Compute the price of Ecology Labs' common stock. (Do not round intermedi..

Fill in the final six columns of the table : Provided in the table are data taken from the progress curves of cost and value as shown in Figure. Fill in the final six columns of the table.

What was the aim of the study and who were the investigator : What was the aim of the study and who were the investigators?How did the investigators measure the topic(s) of interest? Was the method of measurement appropriate?Who were the subjects/participants in the study? Were they chosen well?What was the ove..

Identify the key characteristics of the products : BSBMKG502B Establish and adjust the marketing mix Assignment Procedure. Research the marketing of your organisation's products and services. Identify the key characteristics of the products and/or services and their significance to the market

Compute the anticipated value of the dividends : Beasley Ball Bearings paid a dividend of $4 last year. The dividend is expected to grow at a constant rate of 6 percent over the next five years. The required rate of return is 15 percent (this will also serve as the discount rate in this problem). U..

Prepare a formal policy memo for the president of the us : Prepare a formal policy memo for the President of the United States (POTUS). Your document should quickly explain how the President can take your advice and put it into action.

Compute the current price of the stock : BioScience Inc. will pay a common stock dividend of $6.40 at the end of the year (D1). The required return on common stock (Ke) is 14 percent. The firm has a constant growth rate (g) of 5 percent. Compute the current price of the stock (P0).

The price of the bonds increase between now and maturity : Lance Whittingham IV specializes in buying deep discount bonds. These represent bonds that are trading at well below par value. He has his eye on a bond issued by the Leisure Time Corporation. What is the current price of the bonds? By what percent w..

Reviews

len1296503

12/1/2016 1:53:59 AM

Establishes the marketing mix for a specific market, evaluates each component of the marketing mix, demonstrates the monitoring and adjusting of the marketing mix, demonstrates culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities, contains the literacy skills needed to analyse market information, write in a range of styles for different. audiences and interpret requirements, contains the numeracy skills to interpret test results and to manage marketing budgets, demonstrates organisational and time management skills to design and adjust a marketing mix. Candidates must demonstrate their knowledge of key provisions of relevant legisliition, codes of practice and national standards that affect business operations and organisational policies, procedures, products and services, principles and concepts of marketing such as buyer behaviour and the analysis of elements of the marketing mix, statistical techniques.

len1296503

12/1/2016 1:53:51 AM

Company Name: Accor Asia Pacific Company, Its an Australian Company, 8 pages double spacing, and 10 slides, References from last 10 years only. You must provide a written report (eight to ten pages) and all relevant workplace documentation to support your research, including: o an organisation mission statement, outlining business objectives a market research report, defining the target market a marketing plan and/or strategy including budget, a marketing campaign including marketing mix components and monitoring processes pricing policy. A presentation of 10-15 minutes. Your assessor will be looking for a report and a presentation that: Addresses each point of the procedure described above.

Write a Review

Required(*) Message

Marketing Research Questions & Answers

A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

Scientific research and informal research

Differences between scientific research and some informal research

Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages