Identify the inherent attributes of the product and service

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Reference no: EM13823799

BRAND INVENTORY ASSIGNMENT

COMPANY: JP MORGAN CHASE BANK

Note: 1-2 pages response needed

This includes an overview of how all products and services are marketed, branded and sold by the company. It should include information about the company's overall marketing strategies and marketing objectives.

With regards to your specific brand:

Identify all brand elements (logos, symbols, characters, packaging, slogans, trademarks)

1. Identify the inherent attributes of the product/idea/service (pricing, communications, distribution policies, other relevant marketing activities)

2. Profile direct and indirect competitive brands for points of parity and points of difference.

Reference no: EM13823799

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