Identify the impact of a drive-thru window

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Reference no: EM133230862

Assignment:

Conducting Secondary Research

You own a coffee shop in Dubai. Lately you have been considering adding a drive-thru window in hopes of increasing sales. The construction costs are quite high, so you decide to conduct some quick secondary research to determine if you should further pursue the idea. You're also interested in any innovations in drive-thrus so you can get the most of the potential investment.

1. Find at least 3 reputable sources (In Euromonitor) that will help you (a) identify the impact of a drive-thru window on an establishment as well as (b) discover the latest drive-thru innovations.

2. Find the statistics of the coffee industry in the UAE, the market share of main competitors in the UAE, Brands shares.

In a 1 paper, briefly

Summarize your findings using in-text citations where appropriate.
Provide a concluding statement that addresses the research objective and provides a recommendation on whether or not to further pursue the idea.

Cite your sources in a separate works cited page using appropriate citation format.

Reference no: EM133230862

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