Reference no: EM132894123

Best Western Hotel

Identify the Hotel company's COVID response program - is it named/branded?

1. Research, in detail, the new processes that are covered under the program. Outline all the changes that were made and match those up with the affected operating areas: Front Desk/Reservations, Housekeeping, Events and F&B, Spa and Health Club (use all that apply).
2. To what extent do these changes affect the guest experience at the Hotel?
3. Have there been any videos or advertisements made available for the public to learn about the updated practices? What did you learn from those videos about what has changed? (please provide links)
4. Has any company executive made statements to their customers or other stakeholders (employees/shareholders)? If so, when were those statements released and what was a summary of the message.
5. Do you think the company has made adequate changes to improve customer confidence regarding risk to visiting hotels?
6. Select 3-4 Hotels within the company and look at the property's website to see if the messaging is consistent (is the hotel doing less or more than the corporate program). Try to pick at least one in Canada, one in the US and one International.
7. Has the company done anything to support their community during the time of the pandemic?