Identify the four types of direct marketing

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Reference no: EM132231087

National Grain & Feed Association (NGFA): The NGFA national annual conference, November 3-5 at the JW Marriott, has 600 attendees. The conference is for NGFA members only, has a tradeshow with exhibits, expert speakers, and industry education. The NGFA was founded in 1896, and is a non-profit trade association that represents and provides services for grain, feed and related commercial businesses. NGFA members are companies – 1,000 currently. Those 1,000 manage over 6,000 facilities, which handle more than 70 percent of all U.S. grains and oilseeds. These 1,000 companies include: country elevators that provide storage, merchandising and farm supply services to farmers feed mills that manufacture feeds for the livestock, poultry, aquaculture and pet food industries grain processors and millers who process raw grain into flour, corn meal, syrup, and soybean oil livestock and poultry integrators.

Explain who the target market is using at least 5 demographics and 5 psychographics. Identify the 4 types of direct marketing, online/inbound marketing, or advertising channels that would be the best to use in promoting the event to its target market. DO NOT include website. That is an assumed channel for all events. For each of the 4 you provided, explain why it is the best – why will that channel put your information in front of your target market? Why will your target market respond to this type of communication? Ex: If your event was for senior citizens, a blog would not be the best channel as fewer senior citizens are online and value recommendations from personal contacts more than a stranger.

Reference no: EM132231087

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