Identify the four pillars of brand equity

Reference no: EM132446816

Marketing Management

Question 1: When consumers share a strong need that cannot be satisfied by an existing product, it is called _____ demand.

negative
latent
declining
irregular

Question 2: When demand is __________, it implies that more customers would like to buy the product than can be satisfied.

latent
irregular
overfull
full

Question 3: A __________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.

fad
fashion
trend
megatrend

Question 4: Which of the following would be the best illustration of a secondary belief or value?

Belief in work
Belief in giving to charity
Belief in getting married
Belief in getting married early

Question 5: Total customer satisfaction is measured based on the relationship of:

expected value and total customer benefit.
perceived performance and expectation.
advertised outcomes and real outcomes.
past experience and present experience.

Question 6: Identify the four pillars of brand equity, according to BrandAsset Valuator model.

Relevance, performance, bonding, and advantage
Presence, performance, advantage, and bonding
Energized differentiation, relevance, esteem, and knowledge
Brand salience, brand feelings, brand imagery, and brand performance

Question 7: The __________ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.

bypass
flank
frontal
guerrilla

Question 8: __________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

Mass customization
Reverse engineering
Interoperability
Backward compatibility

Question 9: Costs that do not vary with production levels or sales revenue are known as _____ costs.

overhead
variable
average
opportunity

Question 10: Which of the following is a form of mass communications channel?

Interactive marketing
Personal selling
Public relations
Word-of-mouth marketing

Reference no: EM132446816

Questions Cloud

Explain in detail why reports are written : Explain in detail why reports are written. Identify the various types of reports. What information should a report contain? How should abbreviations be used.

What is the journal entry for the sale : Fleek Dress Company previously purchased 8,000 shares of treasury stock on the open market for $8 per share. What is the journal entry for the sale

What you found most surprising or interesting about topic : Write 1-2 paragraphs about what you found most surprising, challenging, or interesting about the week's topic. Were any assumptions you held challenged?

What type of impact is there on the company : What type of impact is there on the company when employees are unable to adequately complete the tasks of their job? What do you think can lead to this?

Identify the four pillars of brand equity : Identify the four pillars of brand equity, according to BrandAsset Valuator model.Which of the following would be the best illustration of a secondary belief

Difference between diversity management-affirmative action : What is the difference between Diversity Management and Affirmative Action?

Describe neens relationship with her children and mother : Describe Neen's relationship with her children and mother, drug activity, prostitution, and experiences with the criminal justice system.

Difference diversity management and affirmative action : What is the difference between Diversity Management and Affirmative Action? Among the HR-systems we have discussed in this course, where can discrimination

Prepare the Statement of Cash Flows for Mitchell Company : Dividends paid were $30,000. Use this information to prepare the Statement of Cash Flows for Mitchell Company using the indirect method

User Account

All Pages