Identify the four criteria for effective segmentation

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Reference no: EM131459015

Question: Identify the four criteria for effective segmentation. The four criteria for effective segmentation are

(1) the market segment must present measurable purchasing power and size,

(2) marketers must find a way to promote effectively and serve the market segment,

(3) marketers must identify segments sufficiently large to give them good profit potential, and

(4) the firm must aim for segments that match its marketing capabilities.

Reference no: EM131459015

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