Identify the firm and products you have selected to discuss

Assignment Help Marketing Management

Reference no: EM13729322

Part I:

Choose a firm that uses several different types of marketing communications to promote their products-a firm that no one else has discussed yet. Please write and post your essay addressing the following:

(a) Identify the firm and products you have selected to discuss. There are many ways a firm could promote its products. Different firms approach the management of promotion (and integrated marketing communications) in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking.

(b) List and describe a process you would recommend to your selected firm to use in designing their promotion strategy. Break it down to a step-by-step process and briefly describe each step.

(d) If you were a marketing communications consultant what would you recommend for your selected firm to change about their marketing communications? Give at least three (3) brief recommendations. Give reasons and/or examples for each of your recommendations. List your recommendations in order of what you feel is most important to do first, second, and so on.

Part 2:

Personal Selling Topic: Choose a firm that you would like to work for (other than the firm you currently work for)-a firm that no one else has discussed yet. Please write and post your essay addressing the following:

(a) Getting a job at a firm involves a professional sales process. You have to "sell" your self and the service you could provide. It is analogous to the "B2B" market development problem of "selling" a multi-year contract to a new account. Identify the firm you have selected to discuss. List and describe a process you would recommend to get a job with your selected firm. Break it down to a step-by-step process and briefly describe each step. Give reasons.

(b) Assume you have arranged a short "information interview" or "networking type" first meeting with a lower-level "subordinate" person at your selected firm. They do NOT have the power to hire you, but have worked in a low-level position for a few years in a department that you are interested in at the firm. Describe how you would position yourself and the key points you would discuss in your "discussion (sales presentation)" with this possible future subordinate.

(c) Assume you have arranged a short "information interview" or "interview type" meeting with a higher-level person, who may be a hiring manager, at your selected firm. Describe how you would position yourself and the key points you would discuss in your "discussion (sales presentation)" with this manager.

(d) Describe the top 3 "objections" you might anticipate from a possible hiring manager and describe how you will handle each. Give reasons why.

Reference no: EM13729322

Questions Cloud

Describe the process you plan to use to conduct research : lease describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project

Evaluation the federal workplace : Based on the presentation, the readings and your own experience answer and discuss the following questions about the Evaluation the Federal workplace:

Performance management and compensation : What is the impact of position descriptions and position classification on performance management and compensation?

Cash flow-compute its cash flow : Cash flow. Assume a firm has earnings before depreciation and taxes of $200,000 and no depreciation. It is in a 40 percent tax bracket. Compute its cash flow

Identify the firm and products you have selected to discuss : Identify the firm and products you have selected to discuss, There are many ways a firm could promote its products. Different firms approach the management of promotion (and integrated marketing communications) in different ways

Home depot-capital asset pricing model : Show the company’s historic and forecasted EBITDA and EBITDA margin; Show the company’s historic and forecasted diluted earnings per share (Diluted-EPS) Show the company’s historic and forecasted Dupont ROE analysis. Calculate a discount rate for you..

Comparative analysis of the us healthcare system : Your Course Project is a comparative analysis of the U.S. healthcare system against that of another country of your choice. Below are six (6) key steps that will help you with the research and writing of this paper.

Calculate equilibrium expenditure : what is the consumption function, what is the equation of the AE curve and calculate equilibrium expenditure

Exercise price equal to the face value of the debt : When a firm has risky debt, its equity can be viewed as an option on the total value of the firm with an exercise price equal to the face value of the debt.

User Account

All Pages