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Identify the environmental scanning tool diana should use

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Reference no: EM133105125

Question - Diana Barry is the chief operations officer at Islandside Hotel Ltd. (IHL), which is located on a small popular island in Eastern Canada. Last year, IHL reopened after large-scale renovations to make IHL more attractive to tourists. The tourism industry for the islands in this area is very competitive, and new hotels have recently opened on the surrounding islands. IHL's revenues have DECREASED significantly since IHL reopened.

Diana is required to perform an environmental scan to assist in reviewing the competitive circumstances at IHL, in order to improve the operations and attract new customers.

Required -

a) Identify the environmental scanning tool Diana should use to perform a competitive analysis of IHL, and explain your choice of tool.

b) Describe four components of the environmental scanning tool from part (a), and classify the strength of each component as it relates to IHL's current situation.

Provide support for each classification.

c) Based on your response from part (b), recommend a course of action IHL should take.

Reference no: EM133105125

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