Identify the environmental factors

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Reference no: EM132904423

Stark Corporation is a UK-based international company. It deals in design, development, and selling of footwear, clothing and other services. Stark is the top brand when it comes to producing sports shows and sports apparel. It earned US$20 billion in 2021. It made it the most valuable brand in the sports businesses. It can target economies such as US, UK, and others. All these countries have a stable economy. Stark can find the customers with good purchasing power there. Fast-growing nations are also an opportunity for Stark. It regularly comes up with high-quality sports shoes and apparel. It moulds its products as per the customers' need to get the positive results. Stark gives importance to technology. It also needs to keep an eye on the technology it manufactures. It will help the company in competing well in the market.

Nowadays, people are conscious about their health. They are increasingly playing sports to stay fit ,Stark plays an active role in it. Stark should keep an eye on the copyright of designs of shoes and apparel it manufactures. Stark is a leading brand. The company needs to come up with environment-friendly products. It will help them gain brand value. It also has to make sure it is not involved in child labour or breaking employment rules.

Required:

In accordance with PEST analysis identify the environmental factors relevant to the above situation.

Reference no: EM132904423

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