Identify the element of the promotional mix shown by each

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Reference no: EM133439002

Questions: Choose one brand that has come out in the past two years and attach or cite links to examples 3 different promotional mix elements within one integrated communication campaign- not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples]. For each example identify [bullet point answers are fine]:

- Identify the element of the promotional mix shown by each example and then address the following questions:

1. What demographic is being addressed

2. The media/location where the advertising/promotion occurred

3. The message being conveyed,

4. At what point in the decision making process does the advertisement/promotion reach the consumer, and

5. Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.

6. How do you see the campaign as integrated?

Reference no: EM133439002

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