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Identify the driving forces in the social media industry

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Reference no: EM132787112

1. What does a PESTEL analysis suggest for the macro-environment impact on the social media industry?

2. Identify the driving forces in the social media industry? What appears to be the impact of these driving forces on the industry?

3. Create a SWOT analysis for Twitter. What does the SWOT suggest for Twitter's future?

4. Use the data in Exhibits 1&2. What is your assessment of Twitter's financial position?

5. Consider the data in case - Exhibit 1,2,6&7). How does Twitter's performance stack up with Facebook and Snap? Is there a clear winner?

Reference no: EM132787112

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