Reference no: EM133710823

Company: Drinkprime

Please include images from the brand and couple of interesting insights - you can find these on their website and different articles from the web . Please make sure its written in an essay format . you can add bullet points too but this is an essay

Your assignment is to analyse the company's current marketing strategy and provide recommendations for their future marketing strategy. Specifically:

* Market analysis: describe the company, its existing customers, competitors, and collaborators, and relevant sociopolitical, legal, or envoronmental trends.
* Identify the drivers of the market, i.e., what drives customers decisions in this market. For example, key points in the customer decision process, key customer attitudes and perceptions, etc.
* Describe the current marketing strategy.
o Suggest segmentation of customers and describe the different segments.
o Which segment(s) should the company target?
* What are the likely changes in the market in the next few years? Offer your evaluation of how the marketing strategy needs to change to adapt to these changes.
* What should be the company's positining statement? Provide one in writing.
* Offer one idea of how the company/product/service might implement this new marketing strategy in a specific field such as pricing, promotion, distribution, product (the 4Ps). This is not a marketing plan, but only an illustration of what your recommended strategy implies.
Note the following:
* You are not expected to generate new data for this assignment - rely on secondary data or prior experience within the group. Where there is uncertainty, state the assumptions behind any estimates or forecasts you make.
* Think of what customers value and their unmet needs.
* Beware of giving general descriptions of the market without any interpretation, analysis, or connection to recommendations - i.e., look out of including extra information that doesn't support your arguments, analysis, or recommendations. The heart of the assignment is setting up the issues and resolving them with your strategy recommendations.

Your paper should be 4-8 pages in length. Font size 12; line spacing: 1.5. You may add one-page appendix for additional tables of exhibits.