Identify the direct competitors by naming their business

Assignment Help Operation Management

Reference no: EM132247773

You are supposed to choose a publicly listed company in Saudi Stock Market

You should use references (company website, financial databases, etc…)

While referencing, use APA reference style.

All students are encouraged to use their own words.

If Plagiarism is more than 25%, you will get zero marks.

Write a Marketing Plan considering the following points

PART-A

Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

Introduction about the business.

Products and services offered

Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

Political- Political situation that persist, their influence on the decisions making process to be evaluated.

Social/Cultural- Social/Cultural forces that affect attitudes, interests and opinions.

Technological- A brief of the technological factors influencing the overall performance.

Economic- The economic factors that dictate how consumers, suppliers and other organizational stakeholders behave within society.

Suppliers- Identify the sources for direct purchasing, describing their locations, the frequency of orders and the type and amount of suppliers to be contacted.

Competitors- Identify the direct competitors by naming their business, describing their facilities and operations, identifying their share of the consumer market, realizing support for their product and by reviewing the weaknesses of their approach.

PART-B

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product.

4. SWOT Analysis

Strengths

List the strengths of the business approach such as cost effectiveness, service quality and customer loyalty.

Weaknesses

Describe the areas of weakness in the company's operations, such as government policies and procedures, and management inexperience.

Opportunities

Examine how proper timing, as well as other factors such as your company's innovativeness, may improve the business's chances of success.

Threats

List the external threats to the business' success

5. Marketing Mix (4 P’s ) Analysis

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available.

Place

Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads.

Price

The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Reference no: EM132247773

Questions Cloud

Describe the different components of the mind : PSYCH/665 University of Phoenix Which historical perspective stated that psychologists should study the different components of the mind independently.

What do you consider the greatest physical risk : What do you consider the greatest physical risk to people at your workplace (or school campus if not employed)? Is there a plan to mitigate that risk?

What is the purpose of feedback : What's the purpose of feedback? Why is it essential for leaders to focus on clear standards and provide feedback? Give examples.

What type of a claim do the authors make : What type (of the three types) of a claim do the authors make? What is claimed? What has previous research on this (or related) topics demonstrated?

Identify the direct competitors by naming their business : Competitors- Identify the direct competitors by naming their business, describing their facilities and operations,

What anatomical structures are involved : PHT 2287Cardiopulmonary Conditions Project: What population is this condition typically found in? What anatomical structures are involved?

Describe the conceptual approaches to learning : Submit a 3-4 page paper (excluding the coversheet and reference page) discussing the conceptual differences and similarities between cognitive, behavioral.

The goal a process of ongoing improvement : If you have read the book. "the goal a process of ongoing improvement by eliyahu m. goldratt and jeff cox".

Compare psychological or educational tests : Research five peer-reviewed articles in the Ashford University Library that were published within the last 15 years, including a minimum of one article.

User Account

All Pages