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1. What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each.
2. Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global company.
Why are strategic alliances important for many small businesses? - What steps can an entrepre-neur take to create strategic alliances and to prevent their failure?
What are the Industry's Dominant Economic Characteristics - How strong are the Industrys competitive forces - Is the most powerful and widely used tool for assessing the strength of the competitive forces that affect an industry's attractiveness?
You just sold 1,000,000 pound sterling goods to your customer in England, giving her 180 days of payment term.
What are the key points of evaluating a company's diversification strategy? Research and provide background information on a company that is known to be socially responsible in the global environment.
Consider how you make decisions - Do you change your decision-making style or process depending on the perceived importance of the decision?
What will be your financial break-even point and if you require investment capital, identify possible sources.
Explain each of Porter's three generic strategies (low cost, differentiation, and focus). Provide examples of Porter's strategies in action from business practice. Relate Porter's strategies to organization structure and process.
Identify one important concept, research finding, theory, or idea in strategy that you learned while completing this weeks work. Why do you believe that this concept, research finding, theory, or idea in strategy is important
Analyze the CEOs leadership style and philosophy, and how the CEO's leadership style aligns with the culture and examine the CEO's personal and organizational values and evaluate how the values of the CEO are likely to influence ethical behavior with..
What limitations do you see of balanced scorecard and benchmarking process and how are low financial businesses to compete with financially stable organisation in quality where quality is linked with price and high costs?
Mary Kay, Inc., sells facial skin care products and cosmetics around the globe. How would the organizational strategy need to change to respond to Mary Kay's new business strategy?
Read the article below on Apple and Foxconn. You can read other more current articles related to Apple and Foxconn if you want but it is not necessary given the question being asked.
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