Identify the different marketing tactics

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Reference no: EM133319489

Assignment:

1. Creating a successful marketing mix requires practically no market research or experimentation.

a. True
b. False

2. Owen developed a new app that has been doing pretty well but he is interested in determining what products or services competitors are offering to customers. In order to so this, Owen could look at the ______ as part of his situation analysis.

A. product situation
B. influencer situation
C. Competitive situation
D. Conditional situation

3. Selling products and services has never been regarded as the standard way businesses make money.

A. True
B. False

5. Marketing a service requires the exact same approach as selling a service.

a. True
b. False

6. What term refers to a framework use to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers?

A. Situational analysis
B. marketing mix
C. product situation
D. Influencer framework

7. All the staff and salespeople that need to be available for the marketing strategy to work are included in the _____ component of marketing strategy.

A. price
B. process
C. people
D. place

8. The purpose of the ___ is to identify how all the parts of the product or service the business sells relate to the core needs of customers.

A. competitive situation
B. product situation
C. influencer situation
D. Strategic situation

9. When forming a buyer persona, a measurement is often applied, opinions, values, personalities, and lifestyles as a way if quantifying them and explaining what motivates people to buy the things they do. What is this type of measurement called?

A. Infographics
B. linguistics
C. demographic
D. psychographics

10. After a company develops a marketing strategy and creates a marketing plan, the marketing team will move on to the last step in the process which involves putting everything into:

A. action
B. retrograde
C. revision
D. storage

11. The third stage of marketing plan creation process involving figuring out how much money to spend on marketing is called what?

A. marketing budget
B. marketing strategy
C. marketing research
D. marketing restrictions

12. Businesses may overspend on inventory and lose profit on their unsold products because it's hard to know for sure the estimate of the potential demand for a product obtained by what is actually true?

A. consumer feedback
B. the financial department
C. statistics
D. market research

13. What do we call the process of using influential people to promote products or services to customers?

A. environmental influencing
B. influential marketing
C. situational marketing
D. celebrity marketing

14. when creating a buyer persona, what kind of details that are collected during market research are utilized?

A. economic and Iinguistic
B. demographic and psychographic
C. photographic and retroactive
D. antagonistic and reflective

15. By customizing their services, businesses decrease their reach and generate less sales and profits from customers.

A. True
B. False

Reference no: EM133319489

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