Identify the different elements of the promotional mix

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Question: Identify the different elements of the promotional mix, and explain how marketers develop an optimal promotional mix. The different elements of the promotional mix are personal selling and nonpersonal selling (advertising, product placement, sales promotion, direct marketing, and public relations). Guerrilla marketing is frequently used by marketers with limited funds and firms attempting to attract attention for new-product offerings with innovative promotional approaches. Marketers develop the optimal mix by considering the nature of the market, the nature of the product, the stage in the product lifecycle, price, and funds available for promotion.

Reference no: EM131459683

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