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Identify the demographic characteristics of target market

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Reference no: EM132311807

Assignment: You are required to provide a written analysis of one case study - Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following:

1) Identify the demographic characteristics of the target market for Kill_Kapture.

- Define market segmentation.

- Define target market.

- What is/are the bases for segmentation (esp. demographics).

- Research on who are the target market of Kill_Kapture (support with market segmentation and demographic sector journals).

2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?

- Define psychographic segmentation, psychographic characteristics (buying behaviour using VALS 2 - actualisers, fulfillers, achievers, experiencers, believers, strivers, makers and strugglers).

- Research and explain self-orientation (VALS 2)including self-values and self-concept, include relevant journals.

- How does the concept of self-orientation applies to customers.

3) What type of targeting strategy is Kill_Kapture using?

- What is targeting marketing? Why is it important?

- Types of marketing strategy (i.e. Mass marketing)

- What is Kill_Kapture targeting strategy? The justification of their choice? Support with journals.

Reference no: EM132311807

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