Identify the data processing methods

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Reference no: EM132752536

BSBMKG408 Conduct Market Research Assessment

Purpose of the assessment
This assessment task is designed to evaluate student's knowledge essential to conduct market research, analyse information and knowledge regarding to the following:

? Knowledge to identify key provisions of legislation, codes of practice and national standards relevant to marketing roles
? Knowledge to identify marketing communications concepts and processes
? Knowledge to identify the data processing methods and data analysis techniques
? Knowledge to use data analysis methods in quantitative research
? Knowledge to develop market research report
? Knowledge to identify components of market research report
? Knowledge to identify and recognise style manual in writing

Assessment Task 1: Knowledge Test

Q1: Answer the following questions regarding the key provisions of the legislation, codes of practice and national standards relevant to marketing roles.
? What are the legislative requirements in relation to marketing roles? Answer using 50-100 words.
? What are the Marketing Codes of practice? Answer using 50-100 words.
? Explain the need of having national standards relevant to marketing roles. Answer using 50-100 words. Satisfactory response

Q2: Answer the following questions regarding relevant marketing communications concepts and processes
? What are the marketing concepts? Answer using 40-80 words.
? What do marketing communications managers do? Answer using 40- 80 words. Satisfactory response

Q3: Answer the following questions regarding relevant market research principles and practices including:
? data processing methods and data analysis techniques
? design of samples
? development and use of hypotheses
? research reporting formats
? roles and uses of qualitative and quantitative research
? use of survey instruments
3.1. What are the methods of data analysis in quantitative research? Answer using 40-80 words.

? What is determining sample design? Answer using 40-80 words.
? What is the hypothesis and its types? Answer using 40-80 words.
? Explain the research reporting formats in your own 50-150 words.
? Why qualitative and quantitative research is important?
? What are survey instruments? Answer using 40-80 words.

Report Format: There is no one best format for all reports. Format depends on several relevant variables. One must employ a suitable format to create desirable impression with clarity.
Report must be attractive. It should be written systematically and bound carefully. A report must use the format (often called structure) that best fit the needs and wants of its readers. Normally, following format is suggested as a basic outline, which has sufficient flexibly to meet the most situations.

Q4: Answer the following questions regarding typical information contained in a market research report, as well as requirements of a house or other style manuals or protocols for written communication.
? What should a market research report include? Answer using 40-80 words.
? What is a style manual in writing? Answer using 40-80 words.

4.1. Five types of data you should gather when doing market research:

? Identify your target market
? Understand the strengths and weaknesses of your competition
? Develop a pricing strategy grounded in market research
? Research similar products
? Identify the best placement or location for your product or service

4.2. A style guide is a set of standards for the writing and design of content, defining the style to be used in communication within a particular organization. Basically, style guides are put together to clarify the way a group of people talk and write about the things they do.

A style guide helps to ensure a continuous brand experience. It means that no matter how, when or where a customer experiences a brand, they are experiencing the same underlying traits. It's this consistency across every touch-point that helps build a brand and brand loyalty

Purpose of the assessment
The purpose of this assessment task is to assess the students' skills and knowledge essential gather market information by using appropriate methodology and analyse the research information.
? Skill to develop and implement a market research survey tool
? Skill to accurately record and securely store survey data in accordance with organisational procedures
? Skill to identify a range of methodologies to analyse market research information
? Skill to utilise a range of methodologies to analyse market research information
? Skill to document market research activities and findings in a research report.

Attachment:- Conduct Market Research Assessment.rar

Reference no: EM132752536

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