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Case- Yum! China
Q1. Why is a healthy diet considered critically important for China? Is this issue the responsibility of the Chinese government or KFC?
Q2. What special challenges did Yum face in exporting the KFCmodel, and how did Sam address them?
Q3. How can Sam make sure that fast food restaurants in China don't make the same mistakes (you define what those mistakes are!) as in the West?
Q4. Is Sam ready to go ahead with another 15,000 stores? What would be the right time frame for that?
Q5. Identify the critical elements of Sam's leadership skills.
Q6. What future challenges does YUM face in China? What are the general lessons from this case for Western companies in China?
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