Reference no: EM132703020
Individual Research Report
Every student conducts research on his/her EMPLOYER for this assignment (For full-time students, please ask the instructor for the selection of companies). The goal of this exercise is to solve a problem that the company faces and provide the firm a recommendation of strategic actions so that the firm can improve its performance. You are expected to employ the tools we discuss in this course to analyze and support your analyses and recommendation (e.g., VRIS framework, core competencies, business level/corporate level strategies, etc.). Your report should include, but not limited to, the following analyses:
- Identify the company and industry/industries that the company competes in.
- Identify the corporate and business level strategies of the company.
- Identify the core competencies of the company, if any, and employ the VRIS framework to analyze the core competency of the company and its weaknesses/problems.
- Identify the problem that you want to help the firm resolve
- Summarize your recommendation to the company.
- Explain the rationale of your recommendation by outlining the strategic analytical tools and analyses that you have conducted.
- How your recommendation helps the company gain and potentially sustain competitive advantage.