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Identify the concept of corporate objectives

Assignment Help Marketing Management
Reference no: EM132103556 , Length: word count:600

Marketing Management Assignment -

Learning outcomes - On successful completion of this assignment, you should:

  • be able to assess and explain the nature of marketing and marketing management in contemporary organisations;
  • be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
  • be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP;
  • be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors' programs; and
  • be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.

Assessment 2 - Corporate objectives and approaches to Marketing

Task - This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing. It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit.

In 3 sections of 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organisation:

1. Identify the concept of corporate objectives and evaluate an organisation with information available in the public domain.

2. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept). Explain with examples which concept your organisation follows.

3. What is your organisation's core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives.

Rationale - This assessment assesses the following learning outcomes:

  • be able to assess and explain the nature of marketing and marketing management in contemporary organisations;
  • be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;

Length: 600 words.

Reference no: EM132103556

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Reviews

len2103556

9/4/2018 12:47:42 AM

Length: 600 words. Marking criteria - Communication Skills This is about the presentation of the work including: Structure, Format, Grammar, including images Value 15% - Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made. Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic Value 30% - Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions.

len2103556

9/4/2018 12:47:35 AM

Application skills This criterion is about linking theory to a specific context, explaining how it relates to a product/company and making recommendations Value 40% - Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant , realistic and supported with explicit connections to theoretical arguments. Referencing Skills This criterion was about the application of APA 6th referencing Value 15% - Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected.

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