Reference no: EM131567011
This is the last part of the project. I was wondering if you can help me with this assignment. if you can answer number 2-5 in four slides that would be great.
Introduction and Alignment
Workshops One through Four framed the principles and applications of marketing to highly complex healthcare organizations functioning within a dynamic and challenging environment. The course project has allowed you to build a guidebook for integrating sound marketing practices into future leadership actions. As seen in Workshop Five, the expanding role and effective integration of marketing can contribute to success in facing the challenges of the Patient Protection and Affordable Care Act and of a highly competitive marketplace.
The final entry to your marketing overview should address the utility of the marketing process. Use this to outline how effective marketing principles can foster success, promote institutional values, and define the organization's role in the community.
Upon completion of this assignment, you should be able to:
- Identify the components of a marketing plan.
- Explain ethical issues related to healthcare marketing plans.
- Define the biblical perspectives that support ethical and effective healthcare marketing.
Resources:
- Textbook: Healthcare Marketing: A Case Study Approach
Background Information
It is easy to see how the common definition of marketing applies to consumer goods and services. Less obvious is how the principles of marketing integrate with healthcare administration. The five course workshops have explored the contributions marketing offers to regulatory affairs, fund development, staff recruitment and retention, patient education, and community relations. Your course project reference guide can serve as a "playbook" for integrating marketing concepts across the healthcare enterprise, defining the public "face" of the institution, and influencing internal operations.
Instructions:
- Develop the last part (this workshop: two to four slides; total project: 16- to 24-slide presentation) of your course project presentation. In this portion of the project, include the following:
- The strategic value and utility of healthcare marketing.
- How healthcare marketing can contribute to a changing market driven by the Patient Protection and Affordable Care Act.
- The overarching biblical principles that should guide healthcare marketing.
- When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.