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Unless your product is truly new and unique, there will be competitors. Whether it is street vendors, the government, or other businesses, there is always someone looking to tap into a new market. Identify the competitors, if any, in the market you have selected. My selected market is water purifiers of Amway. Describe how you could position your product relative to others in the marketplace.
Strategic alliances and joint ventures are often preferred strategies to enter foreign markets and to avoid classic mistakes such as the cookie example.
Consider this scenario: Talkaphone, Inc. discovered that teenagers preferred text messaging and that senior citizens preferred cell phones that could take pictures.
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Discuss the importance of the following quote by F. Scott Fitzgerald as it relates to strategy formation:
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Some people will say that experience is the best teacher and that professional sales training theory will only take an individual so far.
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