Reference no: EM131923338
Provide responses and substanial comments to this students discussion post response:
As you research General Mills, you may want to compare and contrast that company with the other food service retailers - such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.
Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company).
A company's mission statement is derived from its core values, core purpose, and visionary goals. A company's mission statement is an expression of what is already apparent in a company. The core values and core purpose are what is the makeup and what and why the company exists. A visionary goal is something a company targets, such as a sales goal or it can be competing against one of its competitors, and also it can a goal to transform the company, for example as in Amazon, to be a global leader in commerce (The business vison and company mission statement, 2007).
When looking at General Mills web site for its Mission Statement and what its values are they don't typically jump right out and say what they are. Instead General Mills takes a different approach. The Mission Statement falls under its purpose, where it says" To Serve the world by making food people love". That is a powerful statement that tells its internal and external stake holders that we as a company are here to serve you, our client and partner, and we will make sure that you love what you get.
Its values are, put people first, build a Culture of Creating, Make Food with Passion, Earn People's Trust, and Treat the World with Care. General Mills goes on to say," It goes beyond new product development to include everything from boosting the company's environmental sustainability efforts to finding new ways to connect iconic brands with today's on-the-go world" (General Mill,2017).
General Mills talks about its partners and shareholders as one, as which is the case. They look at their warehousing and logistics department, as well as their suppliers as partners and they boast how their communication systems are fast and state of the art. General Mills also has a research and development department called 301 INC, which is a core group inside of General Mills whose purpose is to work with anyone who has a product or product idea and help you to transform it to the next level.
General Mills looks at all of its employees, executives, suppliers, as well as he general public as its shareholders. You see from its web site that it has a passion for creating great food that people love.
Comparing the General Foods to Kellogg's. One difference is Kellogg's was founded by a single man W.K. Kellogg with the birth of the corn flake. In what seems to have started as a family business, and in their vision statement they uphold their founder's dedication in enriching and delighting the world through foods and brands that matter.
Kellogg's has a strong set of values that are part of their DNA, such as Integrity, accountability, passion, humility, simplicity, and results. These are all strong values and I am very fond of their value as humility. To be open to change and improvement, but to learn from mistakes and successes in equal measure. That's very powerful and honest. Both food companies by looking at their web sites seem to have a passion for food and taking care of its shareholders.