Identify the company in the marketing plan

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Reference no: EM133342998

Product

Identify the company in the marketing plan, and describe a product or service they have. If it's a large global company, is there a new product they could create or just upgrade an existing product?
Explain how the product or service will be classified according to use, durability, and involvement.
Identify where the product or service falls on the product life cycle.

Pricing

Identify pricing goal(s).
Discuss key determinants of price.
Compare and contrast different pricing methods to choose a pricing strategy
Explain how to maybe fine-tune the base price with price-adjustment strategies.

Reference no: EM133342998

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