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Umbrella Vending Machine: https://www.youtube.com/watch?v=fCOrpr0LNWEQuestions:
1. Name of the business, discuss the product/service
2. Imagine that you are part of the team bringing this business to Mauritius. Conduct a SWOT or PESTLE analysis for this business locally. In this answer think about your competitors as well on the local market.
3. Identify the company's current target market, marketing mix and positioning strategies
4. Review previous or current marketing activities by discussing their strengths and weaknesses. This can be done in a table format
5. Justify the need for new marketing activities and the objectives and expected outcomes from these marketing activities. Approach this question from the local context - i.e. you are bringing the business to Mauritius and therefore need to create new marketing strategies.
Out-of-home advertising is not as targeted as some other forms of advertising. Should companies engage in more out-of-home advertising?
Discuss ways in which norms and conformity can affect group behaviour. In your answer draw on the influence of Schwarz's ‘values model' on norms and conformity.
Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept.
Discuss how understanding and managing ‘Communities of Practice' can contribute strategic value in organisations.
If the functional manager claims individuals originally assigned to your project, how would you negotiate with the functional manager
In what ways did the leadership roles emerge or fail to emerge? When did leadership emerge in comparison to the other roles? How did leadership affect those roles? What style of leadership did the leader portray and was it effective?
Discuss possible reasons for the recent low inflation outcomes in Australia. For low rate of inflation during 2015-2017 especially during 2016?
What are the differences between cost-based and value-based pricing. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a..
You're studying contingency reserves and management reserves as part of Cost Management. For contingency reserves
A regional electric scooter manufacturer sells its scooter at a lower price than other two-wheeler manufacturers
What can a managerial team do to avoid the lack of opportunities for general manager development?
Define the leadership and situational factors included in Fiedler's Contingency Model.
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