Identify the company capabilities

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Reference no: EM133673647

Question

Identify the coca kola company's resources and determine if they are valuable, rare, difficult to imitate, and non-substitutable (VRIN). Use the VRIN criteria to determine the company's potential for a sustainable competitive advantage.

Identify the company's capabilities and determine if they are considered as a core competency. Explain your opinion and justify your reasoning.

Analyze the Company's Business-Level Strategy and identify its competitive advantage. Determine if the company is using a differentiation or cost leadership strategy. Explain how the strategy contributes to the company's competitive advantage.

Based on your analysis, develop recommendations for the company to improve its competitive advantage. The recommendations should be feasible and supported by evidence.

Reference no: EM133673647

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