Identify the buyer persona you want to focus on

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Reference no: EM133330057

Assignment:

Create a customer journey map for a specific persona for an app that you currently use.

Identify the buyer persona you want to focus on. Include relevant details that explain who the buyer is and what they want and need.
Identify the actions the persona takes as they go through the buyer's journey. Include each step of the process. How do they get from the beginning to the end of the journey?
For each action, consider the questions and thoughts the buyer is having during the activity. Put yourself in their shoes. What is going through their mind? What are they thinking? How are they feeling?
List the touch points the buyer comes across at each step of the process. As they take action, what are they seeing from your brand or from other brands? What tools and platforms are they using?
Once you get a full look at the journey a customer goes through on their way to buying, identify places for improvements. How can you improve the experiences and better guide buyers? What touch points are missing? What marketing opportunities can you leverage?
Get specific and look for content opportunities. List the types of content you can create to improve the process and guide the buyer through their questions and concerns.

Reference no: EM133330057

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