Identify the business segment best suited for divestiture

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Reference no: EM13920297

Performance Appraisal

Company "A" is a UK-based company producing and selling computer software to computer companies and health trusts. You must report back to your CEO on the financial status and performance of the Company "A", since your firm is interested in purchasing Company "A". First task is to identify the trends in return on equity and the main drivers of the trends using Du Pont analysis.

Table 1: Financial data for Company "A" (£ thousands)


2011

2010

2009

Year-end data

£

£

£

Revenue

72,448

66,487

55,781

Earning before interest and tax

6,270

4,710

3,609

Earning before tax

5,101

4,114

3,168

Net income

4,038

3,345

2,576

Asset turnover

0.79

0.76

0.68

Assets/Equity

3.09

3.38

3.43

Your CEO believes that the return on equity could be increased if the Company "A" divested segments that were generating the lowest returns on capital employed (total assets less non-interest-bearing liabilities). Segment EBIT margins in 2011 were 11% for Automation Equipment, 5% for Power and Industrial, and 8% for Medical Equipment.

Table 2: Year-end Capital employed and capital expenditures


Capital Employed

Capital Expenditures

(excluding acquisitions)

In year

Operating Segments

2011

2010

2009

2011

2010

2009

Automation Equipment

10,705

6,384

5,647

700

743

616

Power and Industrial

15,805

13,195

12,100

900

849

634

Medical Equipment

22,870

22,985

22,587

908

824

749


49,380

42,564

40,334

2,508

2,416

1,999

Questions:

1. An assessment of Company "A" return on equity trend over the three year period.

2. Identify the main driver of your CEO's belief (referred to above) regarding the Company's "A" return on equity.

3. Based on your CEO's criteria pertaining to divestiture (referred to above), identify the business segment best suited for divestiture and discuss the advisability of purchasing Company "A".

Reference no: EM13920297

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