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Identify the brand overall media strategy

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Reference no: EM133166706

Individualtask.

- This Brand / Market is assigned to you MERCEDES-BENZ in Spain.

- You have to write a paper answering the questions stablished in thisbrief.

Questions:

1. Media Strategy: Identify the Brand's overall media strategy differentiating between Paid, Owned and Earnedmedia.

2. Media Mix and Media Reach: Which are the most used mediums? Are they appropriate inorder to reach the key target audiences?

3. Media Efficiency:Based on your research of the Brand, do you think they are achieving an efficient outcome? Are they advertising enough?

4. Advertising Creativity: Briefly analyze the creativity of a recent advertising campaign of the assigned brand in yourmarket.

5. Brand's Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

Reference no: EM133166706

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