Identify the best sequence of inputs to follow

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Problem 1: Identify the best sequence of inputs to follow during the development of a product concept.

Option 1: Develop technology à produce form à identify customer need

Option 2: Produce form à develop technology à identify customer need

Option 3: Identify customer need à develop technology à produce form

Option 4: Develop technology à identify customer need à produce form

Problem 2: Concept testing will work best for:

Option 1: concepts related to consumer packaged goods.

Option 2: concepts embodying new art and entertainment.

Option 3: concepts embodying some new, cutting-edge technology.

Option 4: concepts related to a product whose prime benefit is a personal sense.

Reference no: EM132943291

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