Identify the best potential target market

Assignment Help Management Theories

Reference no: EM133670738

Background

Companies often have difficulty identifying target markets as well as potential new products for those markets. This activity will help you learn how to choose which target markets you will market towards while helping you keep an eye on the future and how demand for different products may develop.

Instructions

Refer back to the case study Story City which you read during module 3 (you will find it under "Supplementary Materials") and visit the webpage of Story City to familiarize yourself with the company.
Identify the best potential target market(s) for the company. Use the main dimensions in market segmentation: geographic (grouping customers according to region, city, density of the population), demographic (using variables such as age, gender, income, education, and occupation to group potential customers), psychographic (group customers based on similarities in personality, lifestyle, and values), and behavioural (based on how customers behave, such as are they loyal users, heavy or light users of our products, and the benefits they seek) to describe the target market that you recommend for Story City. You can refer to exhibit 6.6. in your textbook for an example of a description of a target market.

Reference no: EM133670738

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