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Identify the behaviours or operations attributable

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Reference no: EM132821618

PRINCIPLES OF RESPONSIBLE MANAGEMENT

1. The organisation UNILEVER has experienced issues in the past as a result of irresponsible management practices and /or is currently experiencing such issues. Make sure to explain the organisation and set the context for the report in the introduction.

2. Identify the behaviours or operations attributable to this organisation, either currently or in the past, that could be regarded as contentious.

3. Discuss how, if at all, these negative behaviours have impacted upon the firm in terms of reputation, customer response and profitability.

4. Contrast these behaviours with examples of organisations that have behaved in a more responsible manner, particularly in relation to the competitive advantage gained.

5. Make recommendations for UNILEVER organisation's future behaviour to address the issues identified.

6. You should also use relevant theory to structure and support your arguments and please ensure that real-world examples are drawn from credible resources.

Reference no: EM132821618

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