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Think of a service you have consumed in the past few days. Don't include restaurants or fast food, as those are right on the border of service and good. Describe that service, and identify the aspects of the service that you think could be improved. Use the concepts in chapter 12 if that helps.
Explain the profit maximizing, or loss minimizing level of output and Define a normal profit and an economic profit. Are normal profits being earned in this example? Are economic profits present for this firm in this example?
How is the value of a company judged? What criteria is used to determine if the use of technology is successful? Include personal opinions as well.
Identify 2 web sites which provide services for individuals over 50+. Prepare a report using a word document (MS-Word File). Identify at least 5 key marketing issues.
Describe how a successful marketing firm might determine the various product attributes, both tangible and intangible, that constitute a product offering. Give examples to illustrate
Some claim that the only sustainable competitive advantage for an organization is its relationships with its customers. All other advantages eventually erode.
Closing Case- China Limits Exports of Rare Earth Materials. Which group benefitted the most from China imposing an export quota on rare earth metals? Did it give the Chinese domestic manufacturers a significant cost advantage
Discuss the factors that encourage internationalisation of service organisations. For a service organisation with which you are familiar, explain which of these drivers are currently most relevant, and how this might change over time.
Hazel and R & D filed a motion to have the case transferred to either Hendricks County or Dearborn County. What is the proper venue for the trial?
How can the company expand its global operations? (Note: such operations may include utilizing global supply chain and/or exploring global markets.)
Explain Important information about Elements of the marketing mix and describe how each of the four elements relate to the Wal Mart corp
Estimate the potential sales for this good/service. What factors did you consider in arriving at this estimate?
Think of a company or a product that relies heavily on personal selling. Why is personal selling a good fit for this company/product? What specific types of personal selling are used
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