Identify the appropriate place and promotional strategy

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Reference no: EM13394097

Write a 4,000 to 5,000-word paper integrating your previous Learning Team assignments, including the Week Four assignment that was not submitted, into a final Marketing Plan Paper. Address the following information in your paper:

• Identify the appropriate price strategy that should be used for the product or service.

• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

• Develop an initial sales promotion schedule.

• Create an advertising plan.

• Identify public relations opportunities for the product or service.

• Analyze the effect of channel management decisions on the marketing of your selected product or service.

• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

• Develop a budget for your plan.

• Identify quantifiable elements that can be used to evaluate,monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines.

Incorporate at least five academic references in your paper.

Reference no: EM13394097

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