Identify suitable market segments and selecting targets

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Question 1.

As part of the marketing strategy, identify suitable market segments, selecting targets and branding that are critical to the success of any marketing plan. How do company and marketing strategy relate to each other?

Question 2.

Do you think the Internet has made it easier or more difficult to collect marketing data and information? Why? How might the major data collection issues of today compare to the issues that occurred in the pre-Internet era?

Reference no: EM133360549

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