Reference no: EM133151979
CRITIQUE ASSIGNMENT
You're The Boss (YTB) Food Truck offers a personalized twist on the food -truck business. Our freshly-made meals, prepared with organic, Canadian-produced ingredients are specially made for the boss. You! Using our YTB app, our customers can provide suggestions and vote on a monthly selection of a new item to be added and one to be removed. The ever-evolving menu will include fan-favourites like our grass-fed beef burgers, on-the-go hot-dogs and the only staple on the menu, the YTB tacos among other delicacies and refreshments. The YTB Food Truck will be located on the busy Yonge & Dundas intersection. The YTB vision is to develop an interactive community of food-lovers, engaged in maximizing the eating experience in Downtown Toronto.
VALUE PROPOSITION:
1. Customers are the boss by deciding what they want on the menu.
2. Huge cost advantage by saving in inventory cost and reducing wastage as we already what's in demand.
KEY ACTIVITIES:
1. Fine organic ingredients and high quality meat
2. Personalized dishes through the app
3. Aggressive social-media marketing for orders and feedback
Questions/ Tasks:
1. Identify strengths of proposed idea.
2. critique the business idea- adopt both inside-out and outside-in thought processes
3. Assess value propositions and key activities.